When it comes to designing, engineering and building our bikes, we’ve been at the forefront of the industry long enough to know the difference between a real innovation and a trendy fad. It’s been true right from the start, when we gave single-speed mountain bikes the attention and technology they deserved, creating a whole new riding experience. Then, as one of the first to build a 29er, we took the opportunity to complement the wheel radius with a dialed-in geometry that turned its potential on paper into a reality on the trail.
Our partnership with Gates has added yet another dimension to the industry. The development of the carbon belt drive has introduced a level of strength and efficiency that would never have been possible in traditional drive systems.
In truth, all that innovation is fine and good, but our real goal is to make sure that once you’re in the saddle, you completely forget that any of it exists, and just enjoy the ride. After all, the best stories are about biking, not about bikes.