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$669.99
It's right for you if...
You're looking for a fun, quality bike that is both comfortable and stylish. Or maybe it's your first time riding since being a kid. Or you just want to get outside on two wheels more. With our patented Flat Foot Technology®, you’ll experience the comfort and control of our unique frame geometry in great colors to choose from.
The tech you get
Shimano Revo twist shifter provides a smooth transition through 7 gears, allowing you to climb hills with ease. Linear-pull brakes control deceleration for easy stopping and Bontrager 26" tires roll smooth for a cushy ride. Internal cable routing, water bottle mounts and platform pedals round out the ride.
The final word
The Townie® 7D continues to be the best-selling bike in the U.S. for a reason. Once you ride a Townie everything else is just a bike. It provides the utmost in comfort, style and quality. Take a test ride and feel the Electra difference. With a variety of bold colors to choose from and features that will help you go the distance, the Townie Collection offers something for everyone.
Why you'll love it
- Bontrager 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces.
- Linear-pull brakes help control your roll with easy-stopping.
- Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle.
- Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.

$519.99
The Cruiser Lux takes the basic Cruiser to the next level with modern refinements like a lightweight aluminum frame, customized components, and of course Electra’s patented Flat Foot Technology.

$729.99 - $769.99
Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front and rear linear-pull brakes and Electra’s Flat Foot Technology, the Townie 7D is the best-selling bike in the U.S.
- The Original EQ comes fully equipped with Hub Dynamo powered front and rear bright LED lights and painted fenders to protect from the elements.
- Schwalbe Big Apple 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces.
- Linear-pull brakes help control your roll with easy-stopping.
- Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle.
- Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.

$729.99
You’ve got places to go. The 7i is the reliable super commuter that will get you there. Explore the city's ups and downs with a 7-speed internal gear hub, fenders, rear rack and lightweight but sturdy alloy frame.
- Choose the frame geometry that's right for you: step-over or step-thru, with a lower standover height for easy on and off maneuverability.
- The foot-forward, upright riding position provide optimum speed, comfort and control.
- Choose from a variety of colors.
- Customize your Loft and make it your own. Add a front basket for storage, a bell so they hear you coming and cup holder for your morning coffee.
- Top it off with an Electra Commute helmet with MIPS and arrive fashionably safe.

$2,949.99
Go to the market. Go to the beach. Go get coffee. The Townie Go! 5i is an easy-to-use, fun-to-ride, pedal-assist e-bike with surprising power that'll make you want to go forever. With the Bosch Active Line System and Electra's Flat Foot Technology, climb hills and shorten distances with ease. It's impossible not to smile while riding a Townie Go!
It's right for you if...
Whether you ride every day or are just looking to get out and ride more, the Townie Go! 5i is up your alley. This new and improved version of one of our best-selling e-bikes helps you enhance your lifestyle and remove boundaries. Go farther, go faster and go funner.
The tech you get
Powered by the Bosch Active Plus System with a 250W mid-frame motor and 4 mode levels of support - Eco, Tour, Sport and Turbo - no hill or distance will stand in your way. The new Shimano Nexus Inter-5E hub is designed for e-bike motors, making it easier to control your output and battery life.
The final word
The Townie Go! 5i offers the best smileage in its class and features our patented Flat Foot Technology, which provides absolute comfort and control. Studies show that e-bike riders ride three times more often and three times longer than traditional bike riders. So what are you waiting for? Get out and Go!
Why you'll love it
- This ride is streamlined and ready for customizations. Add a rack, basket or bell to make it your own.
- The PowerPack 400 battery and 4 AMP charger charges quickly to keep you going.
- Changing gears is intuitive and easy, even while pedaling uphill, so you can focus on the fun.
- The 26" puncture-resistant Schwalbe balloon tires are comfy and smooth.
- Color-matched fenders keep you clean while front and rear LED lighting keep you safe.
- A rear rack helps carry everything you need with ease and style.

Have you ever been described as having caviar taste on a hotdog budget? We've all been there, but we don't think you should have to sacrifice on any of the bells and whistles that get you excited to ride along your path to personal fitness. Meet the Roll Sport Low-Entry.
It has everything you need to help achieve your goals, like a comfortable and upright geometry that makes getting on and off the bike super easy, wide and grippy 650b tires, hassle-free mechanical disc brakes, and a big mix of Shimano components that are built to withstand years of riding.
You don't have to sacrifice, you just need the Roll Sport Low-Entry.
- The Low-Entry Roll is made of our A1 Premium Aluminum. It features our Ground Control Positioning that makes it easy to put a foot down when stopped, while our Low-Entry design makes getting on and off a breeze. Lastly, the frame comes ready with rack/fender mounts.
- Wide diameter, 650b x 2.3" Nimbus II Sport tires provide excellent traction, stability, and cushioning, which creates a safer, more reliable, and more comfortable ride on either paved or dirt roads. Plus, the reflective accents of the tire increase your visibility to motorists in low-light conditions.
- Equipped with our Body Geometry "The Cup" saddle, you can expect a supreme level of comfort anywhere you take the Roll. It delivers on these expectations by "cupping" your sit bones, which reduces pressure without feeling obtrusive or constraining.

$3,849.99
The Townie Path Go! 10D EQ features our patented Flat Foot Technology and Bosch Performance Line motor for optimal comfort and control.
- Easily monitor detailed rider data in one place with the Bosch SmartphoneHub controller.
- Fully integrated battery on a step-over frame.
- Equipped with front and rear lights, color-matched fenders, ABUS frame lock and rear MIK compatible rack.
- Customize your ride by adding an Electra Ringer Bell or basket to carry your stuff.

$225.00
Your little one will learn balance quicker than ever with Specialized's Hotwalk. It uses a lightweight, aluminum frame with an extremely low standover height so they have plenty of room to use their feet to propel themselves, while the comfy seat lets them sit down and coast when up to speed. The kid-friendly Hotwalk geometry makes this a perfect bike to introduce your child to the wonderful world of bicycling.

$569.99
Lightweight aluminum modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.
- Lightweight 6061-T6 aluminum frame
- Shimano TX-35 7-speed w/Megarange 14-34t gearing
- Shimano Revo twist shifter
- Alloy linear-pull brakes
- Alloy crank and sealed cartridge bottom bracket
- Alloy seat post
- 26 x 2.125" Retrorunner tires
- Painted fenders
- Custom saddle and grips

$629.99
This is your city. Ride like it. The Loft 7D is a lightweight commuter that puts the fun in functionality. 700c wheels and a foot-forward, upright riding position provide optimum speed, comfort and control. This modern-day classic is built to ride. It's lightweight. It's durable. It's comfortable and designed to handle the rigors of the streets.
It's right for you if...
You've got places to go. The Loft 7D is a reliable commuter that will get you there. This lightweight city bike won't break the bank and comes equipped with an alloy frame, 7-speed drivetrain and fenders to keep you dry. Explore the city's ups and downs while still looking stylish.
The tech you get
Designed with functional minimalism in mind, the clean lines and straight bars give it a nice, unaffected look. The Loft 7D features a lightweight but sturdy aluminum frame, Shimano 7-speed MEGARANGE gearing to tackle hills, alloy dual pivot caliper brakes and fast-rolling 700c wheels.
The final word
The Loft is a lightweight commuter bike that will go from apartment to espresso in two minutes flat. Big on fun, low on maintenance, this bike was made for the city and everything that comes with it. Nimble, lightweight and sure to turn heads, you'll always arrive in style on a Loft 7D.
Why you'll love it
- Choose the frame geometry that's right for you: step-over or step-thru, with a lower standover height for easy on and off maneuverability.
- The foot-forward, upright riding position provide optimum speed, comfort and control.
- Choose from a variety of colors.
- Customize your Loft and make it your own. Add a front basket for storage, a bell so they hear you coming and cup holder for your morning coffee.
- Top it off with an Electra helmet and arrive fashionably safe.
$325.00
Traction, control, confidence, and fun—the Riprock 20 Coaster is the perfect bike for your kid to start hitting the trails with. And with the simple coaster brake design, safety and fun aren't mutually exclusive anymore.
- The A1 premium aluminum frame is lightweight and built to withstand the tough use by kids, while the geometry features an ultra-low standover that makes it easy for your little ones to fit on and grow with the bike.
- Steel coaster brake is a reliable, easy to use brake perfect for safe stops and awesome skids.
- 20x2.3" Rhythm Lite tires deliver tons of traction, comfort, stability, and fun over all types of terrain.

$729.99
The Electra Townie® 7D is the best-selling bike in the U.S. for a reason. It's stylish, simple and fun. Complete with Flat Foot Technology®, enjoy an upright seating position that lets you plant your feet flat on the ground whenever you want. It comes equipped with lights and fenders making it the perfect run-around-town bike.
It's right for you if...
You're looking for a fun, quality bike that is both comfortable and stylish. Or maybe it's your first time riding since being a kid. Or you just want to get outside on two wheels more. With our patented Flat Foot Technology®, you’ll experience the comfort and control of our unique frame geometry in great colors to choose from.
The tech you get
Shimano Revo twist shifter transitions through 7 gears, allowing you to climb hills with ease. Linear-pull brakes control deceleration and Bontrager 26" tires roll smooth for a cushy ride. Color matched fenders keep you clean in all weather conditions while front and rear lights keep you safe.
The final word
The Townie® is the best-selling bike in the U.S. for a reason. Once you ride a Townie everything else is just a bike. It provides the utmost in comfort, style, and quality. Take a test ride and feel the Electra difference. With a variety of bold colors to choose from and features that will help you go the distance, the Townie Collection offers something for everyone.
Why you'll love it
- Bontrager 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces.
- Linear-pull brakes help control your roll with easy-stopping.
- Enjoy the ride on our cushy, ergonomic, and shock absorbent elastomer saddle.
- Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.

$700.00
Better performance. Better value. Better Rockhopper. By tapping the fit and handling advantages of pairing each rider with their ideal wheel size and suspension that works its hardest for everyone thanks to our size-specific Rx Tune, we've baked in added performance to the all-new Rockhopper without dialing up the price.
Shimano and MicroSHIFT team up for drivetrain duties with a robust 2x8 drivetrain that can handle everything you throw down, while confident braking from Radius CX7 mechanical disc brakes seals the deal of the century.
- A heart of gold, the Rockhopper's lightweight yet durable Premium A1 Aluminum frame features butted aluminum tubes in order to keep weight low and strength high, all while providing increased standover clearance, slick internal cable routing, and dropper-post compatibility. With the goal of making sure that the Rockhopper offers both the best fit and best performance for every person, no matter their measure, we've paired each Rockhopper frame size with the optimal wheel size. The result is a Rockhopper to fit every rider and the assurance that every Rockhopper is rolling on the best-handling wheel for its frame size.
- With Rx Tune on Rockhopper, the SR Suntour XCE brings size-specific travel and spring rates to the show in a performance that’s sure to impress while also ensuring consistent geometry, handling, and suspension performance, regardless of frame size.
- Radius CX-7 disc brakes offer confident, consistent braking in any trail condition.
- A durable Formula freehub and SunRace 8-speed cassette keep you rolling smoothly without putting up a fuss.
$3,750.00
There's no other e-bike out there with ride quality, range, and power like this, at a weight that's light enough to carry. The Turbo Vado SL 4.0 is best for workouts, riding beyond the beaten path and last-minute adventures. All you need to do is get on and go. Extra-bright, built-in lights in front and back mean you'll see and be seen. Plus, Pathfinder tires roll fast on or off the pavement with plenty of grip.
- 10-speed Shimano Deore shifting for reliable performance for the long haul.
- Bright, integrated front and rear lighting to see and be seen.
- Clean internal cable routing, fender/rack mounts, and reflective graphics.
- Fully integrated and secure Specialized 320Wh downtube battery w/optional Range Extender compatibility for up to 120 miles of range.
- Premium hydraulic disc brakes for maximum stopping power.
- Premium lightweight E5 Aluminum frame.
- Specialized SL 1.1 custom lightweight motor, peak 240W / 35Nm, 2x you rider amplification (180% assistance), assist up to 28mph.

$600.00
Kids move fast, and grow faster. At times, it can seem like there's a small window for the perfect bike fit. The right bike for a young rider is a delicate balance between too small, too big, and a short-lived just right. If we're going to inspire the next generation of riders, we need to keep kids comfortably riding longer.
The Jett is designed so that you'll never fear the growth spurts. We did our homework to understand how kids grow—spoiler alert, kids' arms and legs grow more rapidly than their torso. We took to the books and designed a bike with child-specific touch points that withstand the development of young riders. The Jett is uniquely adjustable, perfectly proportional, and child-liftable—they'll always be set to Jett.
The Jett Multispeed features an adjustable handlebar that allows kids to fine tune reach as their arms grow. The 2-hole position cranks combined with longer seat tubes give plenty of flexibility to dial-in the optimal pedaling position. And what's more, we designed the frame and reviewed every component to make the Jett one of the lightest bikes on the market. You're going to have to beg them to get off this bike.
- We designed the Jett Multispeed to be uniquely adjustable with 2-hole position cranks, adjustable handlebars, and longer seatposts so kids can dial-in the perfect riding position as they grow.
- Every detail of the Jett Multispeed—including the 130mm Bridge saddle, narrower-diameter grips, and short-reach, tool-less adjustable brake levers—was informed by Retul data from a kids' research group to be perfectly proportional for young riders.
- A lightweight bike is simply more fun and the Jett Multispeed's all-new A1 aluminum frame, alloy fork, Pathfinder tires, and 8-speed drivetrain make it one of the lightest kids' bikes on the market.

$1,599.99
The Electra Cruiser Go! is an homage to an American classic, but with an e-bike twist. Comfort and control paired with modern style and technology turn it into the ultimate riding experience. Pedal-assisted support and our patented Flat Foot Technology make this single-speed e-bike an elevated classic.
- The Cruiser Go! features our patented Flat Foot Technology for ultimate comfort and control.
- Comfortable cruising comes standard with Electra's patented Flat Foot Technology.
- Rethink "cruising" with a top-assisted speed of 20 mph.
- The easy-to-read LED controller monitors power support and battery charge.
- This Go! e-bike is a modern twist on an American classic.

$1,100.00
They say that every journey begins with a single step, but when that journey is related to exercise, that first step can sure be a doozy. It can be life-changing, however, and there's no better machine to take the plunge with than with the Roll. With its lightweight alloy frame, eight speeds of "go fast" gearing, stable and wide 650b tires, and powerful hydraulic disc brakes, the Roll does everything in its power to encourage and motivate you to keep fit and get around in comfortable, efficient style.
- Equipped with a Body Geometry Comfort Gel saddle, you can expect a supreme level of comfort anywhere you ride. It is ergonomically designed and scientifically tested to provide unmatched comfort and support while reducing pressure on soft tissue.
- The Roll is made of our A1 Premium Aluminum, and it features our Ground Control Positioning that makes it easy to put a foot down when stopped. This Roll also comes ready with rack/fender mounts.
- Wide diameter, 650b x 2.3" Nimbus II Sport Reflect tires provide excellent traction, stability, and cushioning, which creates a safer, more reliable, and more comfortable ride on either paved or dirt roads. Plus, the reflective accents of the tire increase your visibility to motorists in low-light conditions.

$519.99
The Cruiser Lux elevates the basic Cruiser to the next level with modern refinements like a lightweight aluminum frame, custom components, and, of course, Electra’s patented Flat Foot Technology. It's practical yet eye-catching, making it the perfect statement piece wherever you go. Ride comfortably and smooth with the Cruiser Lux 1.
It's right for you if...
You enjoy the ease and simplicity of our single-speed Classic Cruiser but prefer the upgrades offered on the Cruiser Lux. Ride in style on the boardwalk, bike path and everywhere in between on a Cruiser Lux.
The tech you get
Enjoy maximum comfort and control with our patented Flat Foot Technology, RetroRunner tires and coaster brake. An aluminum cantilevered frame and aluminum components make the Cruiser Lux lightweight, while custom saddle and grips complete the look.
The final word
The classic beach cruiser was our first muse. After years of innovation and developing our signature style and attention to detail, the Cruiser Lux was born. Enjoy cruising comfortably on a more open frame geometry and relaxed seat angle. Afterall, our Cruisers are simple, fun, and easy to ride.
Why you'll love it
- It's in the name... Cruiser Lux features the classic look of a beach cruiser with added details that take it to the next level.
- Comfort and control are key with Electra's patented Flat Foot Technology.
- The low maintenance coaster brake and single speed drivetrain keep riding fun and uncomplicated.
- Add a bell, basket, fenders, or a surf rack to make the most of those long summer days.

$2,949.99
Go to the market. Go to the beach. Go get coffee. The Townie Go! 5i is an easy-to-use, fun-to-ride, pedal-assist e-bike with surprising power that'll make you want to go forever. With the Bosch Active Line System and Electra's Flat Foot Technology, climb hills and shorten distances with ease. It's impossible not to smile while riding a Townie Go!
It's right for you if...
Whether you ride every day or are just looking to get out and ride more, the Townie Go! 5i is up your alley. This new and improved version of one of our best-selling e-bikes helps you enhance your lifestyle and remove boundaries. Go farther, go faster and go funner.
The tech you get
Powered by the Bosch Active Plus System with a 250W mid-frame motor and 4 mode levels of support - Eco, Tour, Sport and Turbo - no hill or distance will stand in your way. The new Shimano Nexus Inter-5E hub is designed for e-bike motors, making it easier to control your output and battery life.
The final word
The Townie Go! 5i offers the best smileage in its class and features our patented Flat Foot Technology, which provides absolute comfort and control. Studies show that e-bike riders ride three times more often and three times longer than traditional bike riders. So what are you waiting for? Get out and Go!
Why you'll love it
- This ride is streamlined and ready for customizations. Add a rack, basket or bell to make it your own.
- The PowerPack 400 battery and 4 AMP charger charges quickly to keep you going.
- Changing gears is intuitive and easy, even while pedaling uphill, so you can focus on the fun.
- The 26" puncture-resistant Schwalbe balloon tires are comfy and smooth.
- Color-matched fenders keep you clean while front and rear LED lighting keep you safe.
- A rear rack helps carry everything you need with ease and style.

$1,599.99
The Electra Cruiser Go! is an homage to an American classic, but with an e-bike twist. Comfort and control paired with modern style and technology create the ultimate cruising experience whether you're near or far from the beach. Pedal-assisted support and our patented Flat Foot Technology make this single-speed e-bike an elevated classic.
- The Cruiser Go! features our patented Flat Foot Technology for ultimate comfort and control.
- Comfortable cruising comes standard with Electra's patented Flat Foot Technology.
- Rethink "cruising" with a top-assisted speed of 20 mph.
- The easy-to-read LED controller monitors power support and battery charge.
- This Go! e-bike is a modern twist on an American classic.

$1,949.99
The Serfas Dart represents affordable entry into the e-bike market while offering plentiful power, range, and comfort.
- Pedal Assist: 28mph
- Throttle: 20mph (Class 3)
- Motor: 500W Nominal, 750W Peak, Brushless, Rear Hub Motor
- Pedal Assist: 5 Levels
- Range: 30 Miles
- Battery: 54V Peak, 48V Sustained, 11.6Ah Samsung 556.8Wh
- Frame: Double-Butted 6061 Heat-Treated Aluminum Alloy
- Tires: Kenda Kwick Seven.5 Sport 27.5 x 2.20 KS E-Bike 50
- Handlebar: Aluminum, 31.8mm 15 Degree Sweptback
- Saddle: Serfas City Bike 300
- Brake: Tektro HD-T285 180mm Hydraulic Disc Brake
- Front Hub: Novatec 36H Disc, Nutted
- Rim: Double Wall 36H Front and Rear, Disc Only
- Shifter: Shimano 8S Altus Rapidfire, Shimano 8S Altus Rear Derailleur
- Cassette: Shimano Altus 11-36 Cassette, 8 Speed

$619.99
The Cruiser Lux elevates the basic Cruiser to the next level with modern refinements like a lightweight aluminum frame, painted fenders, custom components and, of course, Electra’s patented Flat Foot Technology. With a 3-speed internal hub, it's practical yet eye-catching, making it the perfect statement piece wherever you want to go.
It's right for you if...
You enjoy the ease and simplicity of our Classic Cruiser but prefer the upgrades offered on the Cruiser Lux. Ride in style on the boardwalk, bike path and everywhere in between on the Cruiser Lux 3i.
The tech you get
The Cruiser Lux 3i has a 3-speed internal hub for those wanting a few more gears and minimal maintenance. Linear-pull brakes and a rear coaster brake provide smooth stopping power. Cushy 26" RetroRunner tires, custom saddle and grips create a comfortable and stylish ride.
The final word
The classic beach cruiser was our first muse. After years of innovation and developing our signature style and attention to detail, the Cruiser Lux was born. Enjoy cruising comfortably on a more open frame geometry and relaxed seat angle. Afterall, our Cruisers are simple, fun and easy to ride.
Why you'll love it
- It's in the name...Cruiser Lux features the classic look of a beach cruiser with added details that take it to the next level.
- Comfort and control are key with Electra's patented Flat Foot Technology.
- The low maintenance coaster brake and 3-speed drivetrain keep riding fun and uncomplicated.
- Add a bell, basket or a surf rack to make the most of those long summer days.

Specialized's Roll Elite Low Entry does everything in its power to encourage, motivate, and inspire you to get out and keep fit in comfortable, efficient style. Take it out on a bike path—dirt or paved—and enjoy the smooth, efficient ride afforded by the lightweight A1 aluminum frame and unique Ground Control Positioning, which puts you in a more upright ride position and provides maximum comfort while keeping your back and neck feeling fine. Feel the confidence and stability of the stable 650b wheels, wrapped in wide, cushy 2.3-inch tires. The hill-topping 24-speed Shimano drivetrain makes sure you enjoy easy spinning up that steep hill. Ride longer thanks to the Body Geometry science that’s gone into saddles, grips, and pedals that keep you comfortable for mile after mile. Get out there, get active, and feel it for yourself.

$99.99
The budget-friendly Strider Classic comes equipped with our no-flat tires, which are ready to take any punishment that your little renegade can dole out. The lightweight, steel frame was specifically constructed for child-level durability (that's the highest level of durability BTW). Oh yeah, it also has the lowest seat height of any balance bike (28-40 cm [11-16 in.]) on the market, so it fits an inseam of 30-43 cm (12-17 in.). Why? Because those little legs need to perfectly fit the bike they're riding to build up that confidence. The Strider Classic is a great, unembellished choice for those that want to jump in the pool but aren't quite ready to cannonball.
Become your little rebel's biggest cheerleader with the best bike out there.
Specs
- Assembled Weight: 2.9 kg (6.5 lbs.)
- Handlebar Height: 46 - 56 cm (18 - 22 in.)
- Seat Height: 28 - 41 cm (11 - 16 in.)
- All-Weather Plastic Mini-Seat
- Ultralight Molded Wheels with Maintenance-Free Sealed Cartridge Bearings and Flat-Free Foam Rubber 12” Tires
- U.S. Patented Design
- Steel Frame
- Built-In Footrests
- Standard Handlebar and Grips
- Max. Rider Weight: 27 kg (60 lbs.)
- Fits an inseam of 30-43 cm (12-17 in.).
- Ages 18 months – 3 years
- Typically children 4 – 5 years old, or with an inseam greater than 43cm, require a separate purchase of an XL seat post.

$339.99
Let kids be kids and enjoy all the quality and design details of our adult bikes, plus the benefits of Electra’s patented Flat Foot Technology.
- Intricate dragons fly amongst the clouds around a deep metallic red frame.
- Flat Foot Technology allows kids to sit upright and plant their feet flat on the ground without ever leaving the saddle, which means no tippy-toe stops and a wide view of the road so they can see what's coming.
- This 20" model comes with matching fenders, saddle and grips with beautiful designs your kids will love.
- With coaster brakes and a front brake, this single-speed bike just made learning to ride easier.
- Accessorize their new ride with a matching or coordinating helmet.

$359.99
Just add sunshine and watch them grow. Electra's Sprocket 16" bikes are perfect for first time riders. Featuring Electra's signature style and quality as well as our patented Flat Foot Technology, kids will be riding until the street lights come on. Easy-to-remove training make this the perfect ride for kids ages 3 to 5 between 3' to 3' 10" tall.
It's right for you if...
You're looking for a well designed, quality bike for your little one that is built to last. These fun-sized bikes embody all of the energy, creativity, and explorative nature of being a kid. After all, the best memories are made on two wheels.
The tech you get
Comfort is key with Electra's Flat Foot Technology, Kraton grips, custom Selle Royal saddle, and front linear-pull brake with adjustable reach lever. Parents will love easy-to-remove training wheels, tires with Kevlar Guard casing to protect against flats and a rear coaster brake for a smooth stop.
The final word
There's almost no better feeling than watching your child ride their bike for the first time. And when you finally take the training wheels off? Forget about it. With Electra's legendary quality, style, comfort and control, the Sprocket will make your kid as happy as you are.
Why you'll love it
- Flat Foot Technology allows kids to sit upright and plant their feet flat on the ground without ever leaving the saddle, which means no tippy-toe stops and a wide view of the road so they can see what's coming.
- Front alloy linear-pull brakes and a rear coaster brake with adjustable brake levers allow them to stop on a dime when they hear the ice cream truck.
- Easy-to-remove training wheels that require no tools.
- 16” tires with Kevlar Guard casing to protect against flats and keep them riding all day.
- Designed as a universal, aluminum frame and built to last so this bike can be passed down to siblings.
- Accessorize their new ride with a custom Electra bell or handlebar bag to carry all the necessities.

$569.99
The Electra Cruiser 7D has everything you're looking for in a classic beach cruiser, and a little bit more. Infused with Electra's legendary style and patented Flat Foot Technology, the 7D offers a solid range of gears to handle any hills you may encounter on your way to the beach, your friend's house or around the neighborhood.
It's right for you if...
You value a high-quality, easy riding beach cruiser with an upright riding position and plenty of gears to get you to your destination comfortably and in style. The Cruiser 7D is built to withstand years of use. Choose from a variety of fun, fresh colors and get ready to turn some heads.
The tech you get
Patented Flat Foot Technology provides optimal comfort and control. The Shimano Tourney 7-speed with MEGARANGE gearing and Shimano Revo twist shifter allow for smooth and easy shifting. A sturdy cantilevered frame, alloy rims and stainless-steel spokes will keep you riding in style for years to come.
The final word
For comfort and style, nothing compares to an Electra Cruiser. We changed the game by moving the pedals forward, relaxing the angle of the seat and opening up the entire frame geometry. Our Cruisers are simple, fun and easy to ride. All you need to do is choose your favorite color and apply sunscreen.
Why you'll love it
- The Electra Cruiser 7D embodies the simplicity of the beach cruiser with enough additional gears to tackle some hills.
- Features our patented Flat Foot Technology for amazing comfort and control.
- Cruise comfortably on the boardwalk or bike path with 26" RetroRunner tires.
- Add a bell, basket, fenders or a surf rack to make the most of those long summer days.

$399.99
The Casino series is one of the top selling completes available today. Designed to ride like a Pro's bike on an amateur's budget. We make this bike in Taiwan to keep the quality high and selected a bunch of after-market Fiction parts so it will last.

$1,000.00
A summer blockbuster with an eye for adventure, the Rockhopper Comp lives for high action and fast-paced plot twists and features an all-new, Premium A1 Aluminum frame making its singletrack debut.Roll the credits to discover an SR SunTour XCM fork with a custom two-way damping circuit, Stout wheelset, SRAM Level hydraulic stoppers and MicroSHIFT's wide-range 1x9 drivetrain and you have backup provided by a supporting cast that's all thriller and no filler, but will never leave you hanging.
- A heart of gold, presented in our lightweight yet durable Premium A1 Aluminum, the Rockhopper's butted aluminum frame features hydroformed top and downtubes in order to keep weight low and strength high, all while providing increased standover clearance, slick internal cable routing and dropper-post compatibility. With the goal of making sure that the Rockhopper offers both the best fit and best performance for every person, no matter their measure, we've paired each Rockhopper frame size with the optimal wheel size. The result is a Rockhopper to fit every rider and the assurance that every Rockhopper is rolling on the best-handling wheel for its frame size.
- Beautifully beastly, SRAM Level hydraulic disc brakes pack a mean bite but deliver their power with a refined, intuitive feel to make for a package that punches way above its pay grade.
- Bringing our Rx Tune to Rockhopper for the very first time, the lockout-equipped SR Suntour XCM with custom Multi-Circuit damping brings size-specific travel and spring rates to the show in a performance that's sure to impress while also ensuring consistent geometry, handling and suspension performance, regardless of frame or wheel size.
- Keep things simple with a durable 1x MicroSHIFT drivetrain that offers plenty of range along with a clutch-equipped rear derailleur that keeps your ride quiet—and your chain on.
- Pair dead-reliable hubs from Formula with our 25-millimeter internal diameter, hookless Stout rims for a wheelset hat-trick: strong, light and durable.

$680.00
$799.00
15% Off
The rush of exploring nature, the thrill of discovering new trails — the Blast delivers fun and adventure. Equipped with 27.5" wheels, terrain-smoothing front suspension, and powerful disc brakes, the Blast 27 is the perfect combination for trail-ready performance.
Technology:
- Hydroformed Triple-butted Alloy Smooth Welds: The triple-butted and hydroformed aluminum frame is carefully smooth welded and represents the pinnacle of aluminum tube shaping, ride quality, and lightweight performance.
- Color and Graphic: Our passion for design is represented by the Blast 27's carefully crafted graphics, a minimalist yet head-turning style.
- Gateway to Mountain Biking: Versatile and stable 27.5'' wheels for "do-it-all" performance.
- Component Choices: From axle-to-axle, spec'd with quality components for on-trail fun and reliability.
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